The Carlsbad Tourism BID advisory board met yesterday and welcomed Hector Baserra, General Manager of the Holiday Inn Carlsbad By the Sea, to fill the unexpired term of his predecessor. Welcome to Carlsbad, Hector!
The board approved funding for the next fiscal year, beginning July 1, for both the Carlsbad CVB and the San Diego North CVB. The board gave both organizations a 10% increase over what they received from the previous contract year.
The industry seems to be tracking at about 62% average occupancy in Carlsbad, based on the Smith Travel Report. Assessment collections ($1 per night) are ahead of last year, and the reserve fund, set at 20% of what is collected, continues to grow. We sort of need to know where those funds will eventually go!
If you're not already receiving email notice of upcoming CTBID advisory board meetings, you need to get yourself on the list, read the agenda and various attachments that come before the board. It's easy to do!
The next meeting is in September.
More, later!
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